MISSION

Plastic pollution is a global epidemic and recent studies have shown its direct connection to the climate crisis.

Not only is plastic pollution a hideous disease plaguing the land and sea, but it’s a viral micro-invader severely disrupting ecosystems - entering the food web and killing ocean life, while even being detected in the water we drink and the very air we breathe. And because plastics are made from fossil fuels, they are toxically destroying the planet from their very genesis.


Our planet is suffocating in plastic - single use packaging, poly-ethylene food wrap, take-out utensils, straws, beauty products, clothing…the list goes on.


It’s important to remember that the plastic pollution we can see is just the tip of the iceberg.

It is however the one thing we can ALL do something about. REFUSE. It comes down to supply and demand.


Demand less of IT and MORE of what can support a healthy planet.

The products we buy should reflect and represent what we stand for - the sustainability of the planet. We should refuse anything less. We vote with the money we spend everyday. Our purchases should highlight and make use of sustainable materials and promote processes that support ecosystems and furthermore, drive industry to create better models that generate clean, green jobs so that we the people can protect our posterity and what we so deeply love.


Access to clean air and water is a human right. It is also the right of ALL beings that inhabit this planet we call Earth.


A PIECE ON PLASTIC

The majority of plastics today are now being made from natural gas feedstocks of ethylene, made monetarily cheap by the shale gas boom that was sparked by technology in hydraulic fracturing a.k.a. fracking. Gas leaks alone from the fracking process release massive amounts of methane into the earth’s atmosphere, a green house gas approximately 30x as potent as carbon dioxide. Additionally, the fracking process injects toxic yet somehow proprietarily protected chemicals into the earth, polluting aquifers and ground water, and making it’s reservoirs undrinkable in communities across the United States and the World.

And yet it is used to make bottled water. The irony.